A Rêverie Society Show
It takes two cigars to make a deal happen.
One to think. One to celebrate.
Where business, legacy, and the art of the cigar meet
The double L is not a typo. It's a philosophy. Two cigars — one for the dreaming, one for the doing. The Deall is a show about the moments that change everything, told by the people who lived them.
Every empire, every partnership, every billion-dollar handshake had a cigar burning beside it — and a conversation that lasted long enough for the ash to fall twice. We're here to find those conversations, and the people who lived them.
"The more stories he told, the more excited I got for the life I could live. That night, as the cigars slowly burned, we finally slowed down to talk about accomplishments and dreams."Berk, Founder — Rêverie Society
That night in Palos Verdes — two Romeo y Juliettas, an ocean view, and a conversation that set a fire — is what The Deall is built on. The belief that the most important deals aren't just financial. They're the moments when someone shows you what's possible.
Every guest who sits at our table shares one instinct — to commit completely, to burn the boats and leave no path for retreat. The Cortés Series is that spirit made tangible.
Named for the conquistador who burned his own fleet in 1519 so retreat was never an option, it is our first cigar — a shade-grown Connecticut Toro built for the long, consequential conversations The Deall is made of. The same fire we document on the show, rolled, banded, and ready to light.
Explore the Cortés Series →At 16, over two Romeo y Juliettas brought straight from Cuba, Berk had a conversation that changed everything. A successful entrepreneur across the table told stories from South America — and in the slow burn of that evening, ambition took on a new shape. That night became the seed of Rêverie.
Before Rêverie, Berk built businesses from age 13, helped take a startup to a $2.5M VC-backed exit, and hosted a podcast interviewing figures like Geoff Ralston, former president of Y Combinator, alongside early investors in Facebook, Pinterest, Lyft, and Palantir.
He earned his sommelier certification through Tobacconist University. He started Rêverie because he believes the cigar table is where the real world happens — and The Deall is his invitation for you to pull up a chair.
A media empire, a cigar house, and a global network of lounges — being built right now, by the people who saw it first. The early names on this list won't just watch the Rêverie story unfold. They'll own a chapter of it.
We're opening a small number of conversations with investors and partners who move before the consensus does. If you've ever wished you'd been in the room early — this is the room, and it's early.
Tell us how you see yourself in this. Every partnership we've built started with a single, unhurried email.
berk@reverielux.com→Book thirty minutes with the founder. Bring your questions, your vision, or just your curiosity — and hear where this is going.
Book a Call→Fortune favors commitment.
